New Palmatier book the definitive guide to marketing channel strategy
Robert Palmatier has written the book on marketing channel strategy. Literally. Palmatier, a professor of marketing and the John C. Narver Endowed Professor in Business... Read More
From general manager to CRM campaign manager
Devika Bashani, EMBA 2013, had built a successful career in retail marketing, most recently with a family-owned business based in Pune, India. But she faced... Read More
Technology Management MBA Application Tips – Academic Transcripts
When applying for admission to the Technology Management MBA Program, you will need to upload unofficial copies of your academic transcripts and other documentation for... Read More
Sewing the seeds of change
Sometimes a very simple idea can have a great impact. Case-in-point: Krochet Kids intl. is turning yarn and crochet hook into tools for social change.... Read More
Crowdfunding scientific discoveries
How does natural gas fracking contribute to air pollution? Which features of the urban landscape affect the abundance of bees and the consequent crop yield?... Read More
From concrete bunker to startup hub
Since 2003, Condon Hall, former home of the UW Law School, has sat half-empty, providing temporary overflow space for various departments. Soon, Condon Hall will ... Read More
Yagmur Ataman – Deloitte Audit Intern
Last summer I had the honor of attending the Deloitte National Leadership Conference in Dallas, Texas for five days. I’m really happy that I went... Read More