November Session: Marketing and Branding
The scene: After a morning of guest lectures on the topic of marketing, a new client enlists your teams’ services in developing a marketing strategy for their business…and they want you to present it by the end of the day. For the students in YEOC, this is the November 2014 session. Led by YEOC Mentor Skyler Rodriguez, students were divided into groups and tasked with coming up with a marketing strategy for a unique animal café. Having just attended a lesson in developing a marketing plan from YEOC Mentor Midori Ng as well as a guest lecture from Razorfish Strategy Associate Chike Ume, the students were all set for the task.
See photos from the session below:
December Session: International Experience
With YEOC passports in tow, students traveled from classroom to classroom, learning all about the different study abroad options that Foster has to offer. When the activity ended, they all gathered in Shansby Auditorium to hear from EY Dallas Managing Partner Advisory Thear Suzuki. During her time at the podium, Suzuki discussed international experiences and the importance of having a “global mindset.” After the keynote, students participated in a cultural showcase complete with discussions on current events in Ferguson, Missouri the All Students Count Act and international dances.
This blog post is a part of a series focusing on monthly YEOC student activities. Visit the YEOC page to learn more about the program.