Fostering an Idea Culture | Alumni lunch and learn webinar

The COVID-19 era is changing the status quo at warp speed, forcing people to find new and creative ways to collaborate in a virtual setting and to solve problems. So how can organizations create an idea culture, one that not only empowers employees to come up with good ideas and share them, but one where those ideas are acted upon?
In the third of the Lunch & Learn webinars featuring PACCAR Award-winning speakers, Crystal Farh shared her research on fostering an idea culture. The Associate Professor of Management discussed the three ingredients that make up an idea culture and the challenges leaders must overcome to create that type of culture within their organizations.