Episode 5: Product Improvement Through Experimentation

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Niveditya Sivakumar (Amazon), Michael Fountain (Docusign), Priya Narayan (T-Mobile), and Esther Barragan (Lending Tree) to talk about experimentation and how to test ideas before and after launch. They discuss how talking to the customers is a form of experimentation, the statistical significance of what the customers are telling you, and how it reflects the different milestones and development of the product.

Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman and Red Russak dive into the tools, frameworks, and thought processes that will help drive success in product management.