If you’ve hit a lull in your current phase of the pandemic or are looking for reading into the world of business analytics-look no further. We have a short and curated list based upon the expertise of our teaching faculty members. With topics ranging from the mobile economy to big data, these books will have you on the edge of your seat (or maybe just very intrigued). We hope some of these make it onto your shelf.
Business Analytics Books Recommended by Faculty Director of the Master of Science in Business Analytics Program, Oliver J. Rutz
Tap: Unlocking the Mobile Economy by Anindya Ghose
This book speaks to an increasingly relevant and controversial topic for smartphone consumers and their mobile advertising counterparts: how to effectively market while coming across as useful rather than invasive. This has become even more relevant as smartphones will be a part of the frontlines of contact tracing for the COVID-19 pandemic as restrictions begin to loosen. Through extensive research into user psychology and behavior, Ghose concludes that a peaceful coexistence is possible when marketing acts as a useful assistant rather than an annoying cyberstalker.
It’s Not the Size of the Data — It’s How You Use It by Koen Pauwels
Koen Pauwels has a plan of attack for creating stellar data dashboards to effectively aid marketing efforts. This practical guide is an introduction to basic data management tools that will help you gather, digest, and present constructive stories of your company’s marketing performance. It is a must read for anyone interested in managing and leveraging data.
Business Analytics Book Recommended by Professor Russell Walker
From Big Data to Big Profits: Success with Data and Analytics by Russell Walker
Big data is an increasingly lucrative field for companies that know what to look for and how to package it. Walker digs into these opportunities using his extensive research background in data monetization, digital strategy, big data, and analytics. In his book, he shares case studies on companies like Google, LinkedIn, and Netflix, all major players in big data collection and monetization. The book also discusses trends in big data for the future. From Big Data to Big Profits has won the prestigious Axiom Business Book Silver Medal, in 2016.
Written by Olga Jimenez
MSBA Content Strategy Writer