“If at first you don’t succeed…” is a mantra for many Business Plan Competition winners who learn their lessons and emerge with laurels at a later date. Chris Ruff made that commitment to win and returned a year later—with a better idea.
Themed retail was still riding high in 1999 when Ruff and his team pitched a chain of upscale barber shops. They won the “Best Retail” prize, but it was the comment of one judge that resonated with him: “Go into technology.” So in 2000 Ruff’s Aptelix team won the competition with a novel concept at that time: e-mail delivered through a mobile phone browser.
Aptelix was just a few years ahead of its time, and in 2000 Ruff joined an early-stage tech company that was gaining traction in the emerging mobile market – UIEvolution. Today Chris Ruff is president and CEO of UIEvolution, which designs platforms and apps to “help make your company a bigger part of customers connected lifestyle.” UIEvolution has more than 100 clients, including AT&T, Bing, Disney, ESPN, Samsung and Verizon Wireless.
Most recently the company is staking its position in automobile “info-tainment.” Today’s car buyers prefer on-board amenities to gas-guzzling muscle. Toyota has enthusiasts buzzing about a UIEvolution-powered, voice-activated, system platform that delivers an easy-to-use, in-car experience that includes personalized traffic, fuel prices, stocks, weather, sports results, movie tickets, restaurant reservations and Internet searches. The system keeps drivers from getting distracted while still offering a rich interactive experience.
In a career that has taken him from being one of the company’s first employees and director of business development to VP of marketing and finance to his current role as president and CEO, Ruff said, “My business degree taught me the value of critical thinking in running a business. Having lived through one tech bubble and two recessions, I would say you will succeed if you have a good vision with the money, time and energy to make it work.”
“You also need integrity, which Chris has in abundance,“ says Satoshi Nakajimi, the original founder of UIEvolution and a current board member. “Decisions affect shareholders, employees and the family of employees. When Chris makes the commitment, you know he will see it through.”