Kikking it

James LeppGolf champion-turned-entrepreneur James Lepp brings style and performance to the green

Different. Believes saddles are for horses. Always scores better than it appears. Only replaces divots that are actually going to grow back. Welcomes unnecessary noise in his backswing. Is in several people’s dream foursome. Respects golf history, but embraces change. That describes the Kikkor golfer, according to the shoe company’s 2011 catalog.

Sound a little edgy? Cool? Like you—maybe? If that’s the case, James Lepp (BA 2006) welcomes you to the world of Kikkor Golf.

“I don’t know many guys who say they want to dress like their dad,” says Lepp. So, in 2008, with his career as a pro golfer lagging, he felt the entrepreneurial spark and began designing alternatives to classic golf shoes. The company started with six styles when they launched in 2010; they currently offer more than 40.

As good as they look

Lepp finds inspiration on the streets and the courts. Kikkor’s current line-up of styles range from slip-ons resembling skater shoes to a high top that begs for a shot beyond the 3-point line. Read the shoe names and descriptions and the Kikkor brand comes to life. For the Men’s New Heights – Whiteout: “No, we weren’t high when we designed this bad boy. This high top golf shoe is legit.” Or, the Women’s Tour Classe – Black Aruba: “While the shoes may be lightweight and waterproof, you’ll want to resist the temptation to dive into the ocean or nearby pool. Instead, just run to your ball and tap in for birdie.”

Make no mistake however, as cool as “Kikks” may be, they are also made to perform. A review on mygolfspy.com gave the shoes 96 points out of 100, and 20 out of 20 points for performance.

Kristen Williams, the author behind the popular blog “The Golf Chick,” writes about her Kikkors: “If I could stop looking at them I might forget I was wearing shoes at all. However, they’re also quite stabilizing. They make me feel secure when addressing the ball and give me confidence in my golf shots.”

Consider the chip shot

The fact that Kikkor shoes perform as well as they look shouldn’t come as a surprise, given Lepp’s background. Among his many golfing triumphs, Lepp was named the Royal Order of Merit as Canada’s top amateur golfer for 2003 and 2004, was the first non-American to win the Pacific Coast Amateur Championship, and made Husky history when he became UW’s first NCAA Individual Champion in 2005.

“I love the subject of James Lepp” says UW men’s golf Coach Matt Thurmond.  “James is a guy I’d always bet on because he’s committed to finding creative and innovative ways to get results.”

Take Lepp’s approach to wedge play, something Thurmond says is a point of pride in the program and that Lepp took to a new level.

“He would constantly practice his chipping,” says Thurmond (for golf novices, a chip shot is a short, usually low approach shot that lofts the ball to the green). “He’d do it the night before a round in the hallway of the hotel, chipping over and over again, or into a garbage can, or onto the seat of a chair. He even chipped on the putting green, which most golfers say is taboo, but he knew that and he would practice his chipping on the putting green doing things that no one else does—he’d chip it into the pin and bang the pin over and over to make sure his alignment was perfect. He’s incredible with a golf club.”

Passionate and prepared

Similar to many entrepreneurs, the classroom didn’t garner as much attention from Lepp as the things he was most passionate about—like the golf club.

“Looking back on it I wish I didn’t view assignments, tests, projects as something I needed to get done, like a chore,” says Lepp. Yet his business school experience did help him launch the company. “There were definitely some things I learned that helped me when I started to think about launching Kikkor.”

There is ongoing research about whether entrepreneurial success is rooted in passion or preparedness. In Lepp’s case, it may be a bit of both. Lepp is still making mad chip shots (just check out Kikkor’s Day-at-the-Office video) and Kikkor experienced a 550% growth in its first year and revenues are up 250% to-date in 2012.