Oliver Rutz and Hema Yoganarasimhan are amongst the Foster faculty that have been recognized as 2020 Scholars of the Marketing Science Institute.
The Marketing Science Institute Scholars program started in 2018 and aims to honor a select group of mid-career academics across a variety of marketing disciplines each year in order to strengthen ties between academia and the MSI.
Selection is highly competitive and only one other business school claims as many nominees as Foster.
Oliver Rutz is the Marion B. Ingersoll Professor and associate professor of marketing. Rutz is also the founding faculty director of the Master of Science in Business Analytics (MSBA) program. Rutz’s primary research interests include search engine marketing, consumer segmentation, and advertising.
Rutz teaches a variety of courses in marketing strategy, consumer analytics, innovation, and marketing models. More specifically to the business analytics curriculum, Rutz teaches Consumer Analytics (BUS AN 513). In this autumn quarter course MSBA students learn how to use data to better understand consumer relationships with firms.
Hema Yoganarasimhan is an associate professor of marketing and a Michael G. Foster Faculty Fellow and holds adjunct positions in the Computer Science and Engineering Department and the Department of Economics. Yoganarasimhan’s primary research interests include digital marketing, big data, digital advertising, two-sided markets, and online search.
Yoganarasimhan teaches a variety of marketing courses at Foster. For the MSBA cohort she teaches Analytics for Firm Decisions(BUS AN 514) during winter quarter. In this course MSBA students learn how to use data methodologies to optimize mixed marketing decisions.
Want to learn more about the esteemed faculty here at Foster, check out the full blog post here.