As any MBA student will tell you, networking is a must do, but finding the time between school and networking is tough. Meeting the right people, connecting with the right organizations, all are factors in where to spend your “extra” time.
For me, the business roundtable event held by the Japan-America Society and the Foster Global Business Center called, “Social Media: For Your Business?” was a no brainer; I had to go. Having spent nearly seven years living and working in Japan, as well as interning over the summer at one of the world’s largest PR and ad agencies (that also has a big social media team), I knew this would be a good opportunity to network and meet industry leaders that work internationally, have a connection to Japan, and are involved in social media.
Companies that were represented in the panel discussion were Starbucks, Microsoft, Ivyworldwide, pspinc.com, Nikkei Concerns, and NicoNico, Inc. Each company representative also gave a 10 – 15 minute presentation on their social media strategy and some of the impacts that social media has had on their organizations.
I learned that effective social media strategy is about leverage, or as Nick White (Partner and General Manger of Ivy Worldwide, Inc., a word-of-mouth social media marketing consultancy firm) called it, “Social Media Judo”. He said if your firm is going to have an effective strategy you need to:
- Contribute on other sites;
- Publish your own content and make sure to link back, cite, and propagate;
- Don’t sell, rather soft sell [your product or service]; and
- Listen even more.