Palmatier cited as 12th most productive marketing researcher in the world

Rob Palmatier

Rob Palmatier

Even a cursory scan of Robert Palmatier’s voluminous curriculum vitae—with a column of career publications that seems to run on forever—suggests an extraordinarily productive researcher.

Now we have verification. And context.

The American Marketing Association has named Palmatier, a professor of marketing at the University of Washington Foster School of Business, the 12th most prolific marketing researcher in the world—in the journals that matter most.

During the period from 2007 to 2016, Palmatier published 17 papers in the four most-influential scholarly marketing journals: the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the Journal of Consumer Research. Another three of his studies are forthcoming in those same premier journals.

Extraordinary production and impact

Palmatier’s research—focusing on marketing strategy, relationship marketing, marketing channel theory and strategy, customer relationships and loyalty—has been richly lauded for both quantity and quality.

He was named a Marketing Science Institute Young Scholar in 2007 and the SMA Palgrave Promising Youth Scholar of 2008. Also in 2008, he received the Journal of Marketing’s Harold H. Maynard Award for significant contribution to marketing theory and thought. He is a seven-time AMA Sheth Foundation Doctoral Consortium Faculty Fellow. And he won the American Marketing Association’s Varadarajan Award for Early Contribution to Marketing Strategy Research in 2012.

In 2011, 2014 and 2015, Palmatier received the AMA’s Louis W. Stern Award which annually honors the paper that has made the greatest impact on the field of marketing channels and distribution strategy.

He won the 2015 Robert D. Buzzell Award, recognizing significant contribution to marketing practice and theory, from the Marketing Science Institute, the largest organization bridging the academic and professional disciplines.

Also in 2015, Palmatier received the Sheth Journal of Marketing Award recognizing the long-term contribution of his 2006 Journal of Marketing paper analyzing the factors that influence the effectiveness of relationship marketing.

His 2013 Journal of Marketing paper introducing the notion of corporate relationship velocity earned an Emerald Citation of Excellence Award last year, honoring the most-cited papers across all business disciplines.

Most recently, Palmatier’s 2017 paper examining consumer concerns about big data marketing, with Abhishek Borah and Kelly Martin, was highlighted in Nature Human Behavior, an online spinoff of the prestigious scientific journal, Nature.

Third successful career

Palmatier joined the Foster faculty in 2007, after serving five years as an officer on a nuclear submarine in the US Navy and another ten years as a senior executive at Raychem Corporation and C&K Components.

He is the John C. Narver Endowed Professor in Business Administration at Foster, and editor-in-chief of the Journal of the Academy of Marketing Science.

Palmatier is also founder and research director of the Foster School’s Center for Sales and Marketing Strategy. The center works to align important sales and marketing problems with academic research and analysis techniques to develop strategies that improve business performance and to facilitate business-academic collaboration to create and disseminate sales and marketing knowledge.

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