Seattle Growth Podcast 7.4: pandemic and the “year of the pivot”

“2020 is the year of the pivot,” declares Seattle musician Tekla Waterfield in the next episode of the Seattle Growth Podcast.

Season 7 of the podcast continues to explore the ways that the COVID-19 pandemic is stressing and changing Seattle, and asks whether the city will continue to be a desirable place to live, work and do business.

Episode 4 offers some perspectives on how non-profits and the music community are pivoting their operations and aspirations in response to the pandemic’s restrictions—and showcases a few examples of the resiliency on display all over the city.

Greg Lewis, the executive director of the Meredith Mathews East Madison YMCA, shares how his branch has chosen to tackle some of the disparities highlighted by the pandemic and offers insight to the struggles that local non-profits face—as well as some unique opportunities that have been arisen.

Tekla Waterfield, who appeared in season 4 of the Seattle Growth Podcast as it explored the past, present and future of Seattle’s music scene, opens up about how the pandemic has decimated her traditional sources of income and shares the resiliency resourcefulness required for artists to find new ways to reach audiences and make a living.

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The Seattle Growth Podcast is hosted and produced by Jeff Shulman, the Marion B. Ingersoll Professor of Marketing at the UW Foster School of Business.

Shulman is also the co-director and producer of On the Brink, the acclaimed documentary of history, hope and determination to save the soul of Seattle’s vanishing Central District.


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