Seattle Growth Podcast 7.9: Release the Kraken!

Much has been lost during the COVID-19 crisis in the Seattle region. But even a global pandemic cannot stop the arrival of an NHL hockey franchise—the Seattle Kraken—in 2021.

The Seattle Growth Podcast, season 7, continues to share stories of personal and professional adaptation and resilience.

Episode 9 explores how a key member of the Kraken advance team is coping with the pandemic.

Mari Horita, the Seattle Kraken’s vice president of community engagement and social impact, shares valuable lessons on how organizations—even those fundamentally built on in-person connection—can harness their values as a north star in adapting to new realities.

And Ben Petter, president of Avara Construction, a commercial tenant improvement contractor selected by Seattle Business as one of the “100 Best Small Companies to Work For,” shares how the pandemic has impacted his ability to continue taking care of his employees and customers. He also shares an interesting piece of data that gives clues about upcoming growth in the region.

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The Seattle Growth Podcast is hosted and produced by Jeff Shulman, the Marion B. Ingersoll Professor of Marketing at the UW Foster School of Business.

Shulman is also the co-director and producer of On the Brink, the acclaimed documentary of history, hope and determination to save the soul of Seattle’s vanishing Central District.