On January 31, the Foster School of Business welcomed 170 student registrants from 10 universities across the Northwest for Wired In: Syncing to the Digital Age of Marketing, the 2nd Annual Undergraduate Marketing Conference. The event, hosted by Foster Undergraduate Career Services and the UW American Marketing Association, was sponsored by Eddie Bauer for the second year.
Centered on the theme of digital marketing, the day’s presentations included an opening keynote by Eddie Bauer, breakout sessions by Bing, Porch, Delightful Communications, and Drake Cooper, and a closing keynote by 4th Avenue Media. The attendees could choose which of the breakout session options to attend based on their own personal interest level.
In addition to the presentations, students participated in two interactive elements; team activities led by Puget Sound American Marketing Association and a networking event. The team activities were designed to get students talking about relevant marketing topics which included: designing a Google AdWords campaign, creating a sales pitch, responding to a social media blunder, creating a content marketing campaign, and brainstorming for a guerrilla marketing campaign. The networking event featured 16 companies of various sizes and industries, offering attendees opportunity to meet more professionals in the field.