The Year in Research: Top 10 of 2017
Each year, faculty of the University of Washington Foster School of Business produce influential research that advances academic theory and advises management practice. As we... Read More
Why online discussion forums often stray from original query
Good conversation sometimes takes a few detours. But straying off topic is far less appreciated in conversation initiated to seek advice. On product purchases. Vacation... Read More
Advertisements that target senses of touch and taste lead to quicker sales
Advertisers are masters at evoking the senses in service of product sales. Think about the audible “snap, crackle and pop” of Rice Krispies. Or the... Read More
Social comparisons influence our reasons for charitable giving
Why do we give to charitable organizations and causes? According to new research by Ann Schlosser at the University of Washington Foster School of Business,... Read More
The year in research: top 10 of 2015
Each year, faculty of the University of Washington Foster School of Business produce influential research—on a wide array of topics—that advances academic theory and advises... Read More
Feelings of gratitude increase the consumption of sweets
Gratitude is universally considered a social good, the warm feeling that results from a kindness received. But gratitude has a dark side. Namely, it can... Read More
People seek to appear independent when communicating online
Social science tells us that, in face-to-face meetings, people tend to modify their true opinions in order to preserve group harmony. Many have presumed that the... Read More
Customer choice of product information yields online sales
Internet marketing—freed from the constraints of print, radio or video clips—means an unrestricted opportunity to inundate the consumer with comprehensive product information… right? Actually, that might not... Read More
Ann Schlosser listed among 50 most prolific marketing scholars
Ann Schlosser, an associate professor of marketing at the University of Washington Foster School of Business, has been identified as one of the 50 most... Read More