Brian Jeng – Alaska Airlines
I have always had an innate curiosity of learning about the many factors that make an airline run and how they work together to make... Read More
UW Center for Sales and Marketing Hosts Customer Engagement Workshop
Engagement: firms’ initiatives to occupy the attention of an existing customer by providing special benefits and experiences that go beyond the core offering. ... Read More
Marketing in healthcare – Special Interest Group recap
The UW Center for Sales and Marketing Strategy was formed to link business professionals and academic researchers. One way to link academics and professionals is... Read More
Syncing to the digital age of marketing
On January 31, the Foster School of Business welcomed 170 student registrants from 10 universities across the Northwest for Wired In: Syncing to the Digital... Read More
Message from the Sales and Marketing Center’s Research Director
Have you ever wondered how other firms are solving sales and marketing problems or if there is a better way to analyze a marketing issue... Read More
Kate Marks – C.E.S.A.R. Brazil
During my senior year I had mixed thoughts about what I wanted to pursue post-graduation. I applied, information-interviewed, and dreamt of how my career might... Read More
Todd Fishman, Nathan Kaiser, and Katlin Jackson: marketing your startup
Startups are hard—identifying opportunity, developing a business plan, understanding legal issues, marketing your product. Luckily, you can learn a lot about navigating the startup world... Read More
Kelly Phillips – Eddie Bauer
By attending the Undergraduate Women’s Breakfast last winter quarter, I was able to network with two Eddie Bauer recruiters, learn about their internship program, and... Read More
A Summer Marketing Internship at Google Singapore
This has been one of my favorite summers so far. I managed to get an internship at my dream company, Google, and in one of... Read More
A Summer Global Digital Marketing Internship at Starbucks
Securing an internship at Starbucks this summer had been a goal of mine since I started my Foster journey. I’ve always been drawn to Starbucks... Read More