Student Consulting Program – student perspective
Guest post by Rai Huang, Foster undergraduate I initially enrolled in the BEDC Student Consulting Program without really understanding what consulting means; my impression was... Read More
All-Access Pass
By Gwyn Gaubatz, Full-time Class of 2013. Gwyn graduated from Smith College with a double-major in Computer Science and American Studies. After teaching two years... Read More
Former Schwab CMO and “mad woman” illuminates “talk to Chuck” case study in MBA advertising class
It’s Thursday afternoon, and in one of the University of Washington Foster School of Business classrooms, former Charles Schwab Chief Marketing Officer Becky Saeger... Read More
Foster students win 2012 international marketing case competition
On March 3, 2012, an undergraduate case competition team from the University of Washington Foster School of Business won the Intercollegiate Marketing Competition held at... Read More
Marketing failure: iPhone in India
Guest post by Shailendra Jain, associate professor of marketing, UW Foster School of Business Apple has been called “the most admired company in the world.”... Read More
Marketing failure: New Coke
Guest post by Dan Turner, senior lecturer in marketing, associate dean for masters programs and executive education at the UW Foster School of Business New... Read More
Marketing win: VW Beetle
Guest post by Elizabeth Stearns, senior lecturer in marketing, UW Foster School of Business When the Beetle was first introduced in the early 1960s, people... Read More
Summer after TMMBA Graduation
Tom Mackey, TMMBA Alum Some of you current TMMBA students are probably wondering what you will do with all that free time after graduation. In... Read More