MSBA Professor Builds Model to Measure Mixed Media Marketing Impact
A new study by MSBA professor Oliver Rutz puts forward a model that identifies the role and importance of different marketing channels along the path to... Read More
4 MSBA Video Interview Pointers to Make You Stand Out
All MSBA applicants are required to submit a recorded interview. The interview allows us to get to know you better, assess your communication skills and... Read More
Revenue-share crowdfunding looks promising for small businesses and investors
MSBA professors create an optimization model demonstrating that revenue-sharing contracts provide a higher net present value and a lower probability of bankruptcy. Crowdfunding is the trending... Read More
Everything you need to know about the GRE and GMAT
All MSBA applicants are required to take either the GRE or the GMAT. Here are the basic differences: GRE GMAT Why Take it? Required by... Read More
MSBA Professor produces statistical model to predict fashion industry trends
MSBA professor Hema Yoganarasimhan has produced the first statistical model to identify the course and cause of fashion cycles. And it turns out, Fashion has gone... Read More
Top-ranked Foster School of Business launches Master of Science in Business Analytics degree
Big data meets business strategy in a new 12-month Master of Science in Business Analytics (MSBA) degree from the University of Washington’s Foster School of... Read More