Washington Knows a Thing or Two about Apple©: The UT Austin Women’s National Case Competition 2021

This past week, four undergraduate students represented the Foster School of Business at the UT Austin National Women’s Business Case Competition, held virtually from April 8-10th, 2021. Students were faced with a week-long case focused on the competition’s sponsor this year, Apple©. Though challenged to compete remotely and present live virtually to a panel of judges, the UW Foster team took home first place to mark three consecutive wins at the UT Austin Women’s National Case Competition! Read more about the student’s experiences from the virtual competition below:

“Having the opportunity to work together with three incredibly intelligent women to formulate a go-to-market strategy for a new Apple product made a difficult task seem easy. I’m forever grateful for this team and their drive to put forward a final presentation we were all equally proud of. Across the course of the competition, we had the chance to listen to strong female speakers from Apple at both the kick-off and the finalist announcements, and I was excited that most of the judges on the panel evaluating our solution were female. It’s gratifying to see college women from across the country putting their minds together to develop real world business solutions, and I’m proud have worked alongside everyone who competed.”

-Emma Dahleen, Sophomore, Marketing & Finance Concentrations

“This case was definitely out of my comfort zone. It’s emphasis on supply chain, logistics, and implementation definitely worried me initially. However, this case taught me so much in such a short span of time and I am so appreciative of that. A lot of in class knowledge is helpful to know, however, application and integration of knowledge is the most difficult part. This case really allowed me to research, analyze, and apply a lot of knowledge acquired from both inside and outside the classroom to a real-life case. Definitely a fun, memorable experience!”

-Stephanie Pao, Junior, Marketing & Finance Concentrations

“We were tasked with providing a comprehensive marketing and supply chain strategy for a new Apple product. Our solution involved targeted advertising initiatives, same-day delivery services, and an overall emphasis on a quality customer experience. It was definitely a challenging competition, but our hard work paid off! I am grateful to have had the opportunity to participate in the UT Austin case competition and work with such an incredible group of women. I’m so proud of my teammates for pushing through to the end, and I’m excited that UW was able to take first place.”

-Samantha Schrantz, Sophomore, Business Administration & International Studies Major

“The competition was an amazing learning experience! Although going into the competition with the expectation of a challenging case, we were still surprised at how different the case was compared to the other ones we have done. However, to me, one of the most exciting aspects of case competitions is solving while learning. From creating scattered ideas, to developing the pieces, to forming a cohesive story that we are all proud of, I truly enjoyed every step along the process. “

-Patricia Li, Junior, Finance & Accounting Concentrations


The Global Business Center is proud to have selected these students with sponsorship support from the Foster School of Business Undergraduate Programs Office. To find out more about global case competitions and opportunities to compete in them, follow the Global Business Center on Facebook and check out the Global Competitions page on the GBC website; or visit the Foster Undergraduate Programs Website for information of experiential learning opportunities.


Leave a Reply