Marketing failure: iPhone in India
Guest post by Shailendra Jain, associate professor of marketing, UW Foster School of Business Apple has been called “the most admired company in the world.”... Read More
Marketing failure: New Coke
Guest post by Dan Turner, senior lecturer in marketing, associate dean for masters programs and executive education at the UW Foster School of Business New... Read More
Marketing win: VW Beetle
Guest post by Elizabeth Stearns, senior lecturer in marketing, UW Foster School of Business When the Beetle was first introduced in the early 1960s, people... Read More
Kordsa Global – 2011 TMMBA International Study Tour Company Visit
Kordsa Global After getting our feet wet on Day One of presentations and having spent the evening prior immersing ourselves in an exhibit of cultural... Read More