A trick to making a product seem less (or more) expensive
How can you make a product appear less expensive? Conventional wisdom says to group it with higher-priced items. But a study co-authored by Jeffrey Shulman finds... Read More
New Foster Club Supports Veterans
Military veterans typically constitute a small but unique subset of MBA students at the Foster School of Business. In recent years, however, this number has... Read More
$68,000 for winners of UW Business Plan Competition 2012
The 2012 University of Washington Foster School of Business’ Business Plan Competition had a record amount of seed funding and record participation. Winning start-ups are... Read More
TMMBA welcomes 6 new faculty
Sara Jones, TMMBA Assistant Director & Class of 2012 In the past year we have seen the addition of six faculty to the TMMBA teaching... Read More
Operations and Opportunities with the Ops Club
Question: Which one of these things doesn’t belong? Steel Mill Chocolate Company Hospital Fulfillment Center Distillery Answer: Trick Question – they all belong, at least... Read More
Top 5 tips for succeeding in a business plan competition
Guest post by Chris Rodde, CEO of SeniorHomes.com and 2012 UW Business Plan Competition judge In April of 2012, I participated as a judge in... Read More
Former Schwab CMO and “mad woman” illuminates “talk to Chuck” case study in MBA advertising class
It’s Thursday afternoon, and in one of the University of Washington Foster School of Business classrooms, former Charles Schwab Chief Marketing Officer Becky Saeger... Read More
TMMBA Study Groups: Team Miracle Grow
(L-R: Steve Stroberger, full-time student; Aaron Parsley, Consultant, Group Health; Bhaskar Dutt, Senior Program Manager, Microsoft Corporation; Frida Thernstrom, full-time student; Jared McInelly, Senior Field... Read More
Women in Business Take Control
Spring is a time of transition at Foster. The second years are getting ready to graduate, and the first years are getting ready to become... Read More
Foster grads honored for top scores on CPA Exam
Think of Andrea Betassa (BA 2010, MPAcc 2011) and Kiely Lenore Strohmaier (BA 2010) as national valedictorians of newly minted Certified Public Accountants. The pair... Read More