GBCC 2013: champions analyze wine industry case
GBCC Champions, Concordia University
Saturday April 13th was an eventful day. The Global Business Center hosted its 15th annual undergraduate Global Business Case Competition – where twelve teams representing ten different countries competed for the title of Champion.
Each of the GBCC teams spent 48 hours analyzing a business case on Frog’s Leap Winery, which is known for its commitment to sustainability. The winery produces high quality wines using organically-grown grapes and was a leader in adopting an environmental management system for production. The teams, who are outside consultants, were asked to make recommendations in three areas: (1) the next sustainability initiative that Frog’s Leap should undertake, (2) identification of two potential markets outside the US, and (3) marketing plans for those new markets.
After a competitive preliminary round, four teams were selected to move on to the final round: Concordia University, National University of Singapore, University of Arizona, and University of Hong Kong. With over 100 people in attendance, the final round presentations were exciting to watch. In the end, the judges chose Concordia University (Montreal, Canada) as this year’s Champion.
Concordia University students had a four pronged strategy for Frog’s Leap Winery. They recommended that for Frog’s Leap to increase sales but remain small and committed to sustainability initiatives, they should take the following actions:
- Increase presence in Japanese market following a product development strategy
- Enter the Chinese market following a market penetration strategy
- Use recycled bottles
- Plan the succession process
We would like to acknowledge the hard work of our GBCC Student Leadership Team who spent countless hours organizing this big event. Nicole Winjum and Brandon Upton led their group of six student managers and over 30 volunteers to a successful 15th annual GBCC.
And finally, GBCC would not be possible without our major sponsors: The Boeing Company, Costco Wholesale, F5 Networks, Russell Investments, Starbucks Coffee International, T-Mobile and Wells Fargo.
For more information, visit: https://foster.uw.edu/gbcc
