Marketing Internship Placement with Academy Music Group, London

For this summer, I am doing work experience (aka an internship) at Academy Music Group (AMG), owner and operator of over a dozen live performance venues all over the United Kingdom. Three of our venues are in London: Carling Academies Brixton and Islington, and the Shepherds Bush Empire. I was fortunate to see Death Cab For Cutie in July at our Brixton venue, then The Dandy Warhols the week after at the Empire. Before each show, I toured the venue with the resident venue manager and chatted about their experiences working at the venue. Many of our managers have been at their respective sites for nearly ten years or more! The majority of my work is not on-site, rather, I operate out of the AMG headquarters above the Brixton venue.

Our marketing department is comprised of myself, the marketing and PR intern; Justine and Lauren, the assistants; and Louise, the marketing manager.  Technically, I report directly to Justine, but both Lauren and Lou are very participative in my work experience. Daily tasks which I have taken on over time include: searching for relevant press in regional and national publications, maintaining the digital and hard press archives, locating artist press contacts, and uploading show details on venue websites’ gig listings.  Some unique projects I conducted were the research for marketing opportunities and demographic points-of-contact in the Liverpool area for festival outreach and the design of interactive spreadsheets for internal purposes. Learning about the London music scene has been amazing as well! I’m fairly familiar with how my industry works, but there’s always something new to learn when you see how other companies in completely different cultures and geographic areas strive for the same goals and outcomes.