Reaching & Engaging Your Audience or Your Customers using Technology while Keeping Social Distancing

Modern day information technologies such as the Internet and smartphones have enabled small businesses to expand their reach to a global scale. As the current COVID-19 pandemic keeps a large portion of the society at home and more dependent on their technologies, using them to reach and engage your customers is particularly important. This workshop will explore various technology-based channels via which small businesses can personalize the relationship with their customers without meeting them face-to-face.