DJ Brand Exec: Koki Yamashita knows his audience, spins the right mix
“It’s the same Ikea bookshelf that everyone has,” jokes Koki Yamashita (MBA 2000), pointing to the ubiquitous white cubed storage unit in his home office... Read More
A visit from some very happy Huskies
Guest post by Elizabeth Stearns, senior lecturer of marketing and international business. Koki Yamashita (MBA 2000) visited the Foster School yesterday with his wife, Ayako,... Read More
Former Schwab CMO and “mad woman” illuminates “talk to Chuck” case study in MBA advertising class
It’s Thursday afternoon, and in one of the University of Washington Foster School of Business classrooms, former Charles Schwab Chief Marketing Officer Becky Saeger... Read More