Managing and Mining Big Data for a Data-Driven World
“We are living in a data-driven world. There is so much data out there,” shared current Master of Supply Chain Management student, Komal Vaish. “The biggest challenge is being... Read More
The Future of Super Bowl Ads with Predictive Analytics
While some of the nation’s biggest brands are
8 Business Analytics Influencers Worth Following
The future of business leadership relies on data-driven decision making. As business intelligence and big data platforms and methodologies evolve, and expand to include emergent... Read More
Palmatier and Borah collaborate on Marketing Science Institute “Best Paper”
Researchers at the UW Foster School of Business have received the 2018 Robert D. Buzzell Best Paper Award from the Marketing Science Institute (MSI) for... Read More
The decider
Mike Fridgen turns Big Data into sound advice to consumers What can Big Data do for you? In the raw, it’s overwhelming, driving us to... Read More