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Center for Sales and Marketing Strategy

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About the Center for Sales and Marketing Strategy

The Center for Sales and Marketing Strategy is part of the nationally ranked Foster School of Business. Our mission is to align important sales and marketing problems with academic research and analysis techniques to develop strategies that improve business performance, and facilitate business-academic collaboration to create and disseminate sales and marketing knowledge.

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Palmatier on customer-centric organization

Professor Rob Palmatier, Research Director of the Center for Sales and Marketing Strategy, examines the topic of customer-centric organization in an article for the Harvard Business Review. Read the article.