A trick to making a product seem less (or more) expensive
How can you make a product appear less expensive? Conventional wisdom says to group it with higher-priced items. But a study co-authored by Jeffrey Shulman finds... Read More
Shulman honored by top marketing and management journals
Jeffrey Shulman, an assistant professor of marketing at the University of Washington Foster School of Business, has begun a three-year term on the editorial review... Read More