The year in research: top 10 of 2015
Each year, faculty of the University of Washington Foster School of Business produce influential research—on a wide array of topics—that advances academic theory and advises... Read More
The Horror! Feelings of fear enhance attachment to brands
Seen any scary movies lately? What you probably didn’t see, amid the spine-chilling gasps and blood-curdling screams, were a bunch of product placements. While any... Read More