Trio of Foster faculty named Marketing Science Institute Scholars
Not one, not two, but three faculty of the University of Washington Foster School of Business have been selected as 2020 Scholars of the Marketing... Read More
The Year in Research: Top 10 of 2019
Each year, faculty of the University of Washington Foster School of Business produce influential research—on a wide array of topics—that advances academic theory and advises... Read More
The Year in Research: Top 10 of 2016
Each year, faculty of the University of Washington Foster School of Business produce influential research—on a wide array of topics—that advances academic theory and advises... Read More
Ethnic brand imagery activates stereotypes—in liberals
Cleveland Indians. Atlanta Braves. Washington “Football Team.” The names and mascots of these longstanding professional sports franchises are considered politically incorrect at best and, at worst,... Read More
Look out, lovelorn men! Romantic rejection could cost you
She loves me. She loves me not. Upkeep of the former condition may require the occasional box or chocolates or bouquet of flowers. But the... Read More
Social networking ads impel us to identify with brands
Facebook is a great place to advertise. And not only because of its celebrated ability to tap the vast quantities of personal information hundreds of... Read More
Advertisers should take care when trying to manipulate self-perception
Advertisers are forever trying to influence the way we see ourselves. Age is a prime target. Ads for body wash try to convince young teens... Read More
Professor Mark Forehand appointed as Pigott Family Professor of Business Administration
The University of Washington’s Michael G. Foster School of Business has announced the appointment of Mark Forehand, associate professor of marketing, as the Pigott Family... Read More
Foster professor brings marketing best practices to public health
Public health has a marketing problem. Or, as Mark Forehand sees it, public health has a marketing opportunity. Forehand, an associate professor of marketing at... Read More