Oliver Rutz named Marketing Science Institute “Young Scholar”

Oliver Rutz, an associate professor of marketing at the Foster School, has been named a 2013 Young Scholar by the Marketing Science Institute.

The award recognizes individuals who have earned their doctorate in the last 4-7 years and whose work suggests they are potential leaders of the next generation of marketing academics.

Rutz worked as a senior associate at McKinsey & Company in his native Germany before earning his PhD at UCLA in 2007. He served as an assistant professor at the Yale School of Management before joining the Foster School in 2011.

His research expertise is in particularly lucrative but little-understood areas of Internet commerce:  paid search advertising, online word of mouth, banner advertising, clickstream analysis, ad copy effectiveness, and landing page design.

For his recent Journal of Marketing Research paper modeling the positive spillover effect between generic and branded paid search ads, Rutz won the journal’s 2012 Paul E. Green Award and the American Marketing Association’s 2013 Donald R. Lehmann Award, honoring the best dissertation paper published in the Journal of Marketing or the Journal of Marketing Research.