Alaska Airlines takes the Environmental Innovation Challenge to new heights

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If you’ve taken an Alaska Airlines flight recently, you may have noticed some changes on board—in-flight recycling, drinks served in InCycle Cups, 100% recycled paper products in the restrooms. These changes represent the many steps the airline is taking to become a leader in sustainability by reducing the environmental impact of its services—lowering fuel emissions and energy use, cutting waste, and using fewer non-sustainable resources.

In addition to these efforts, Alaska Airlines has committed to a 10-year sponsorship of the Environmental Innovation Challenge (EIC) at the University of Washington, demonstrating its dedication to innovation that addresses the world’s most pressing environmental problems.

The EIC challenges interdisciplinary student teams to define an environmental problem, develop a solution, design and build a prototype, create a business plan that proves their solution has market potential, and pitch to a crowd of judges at a demo-day event. Since its inception, the EIC has attracted 726 students (161 teams) from Washington colleges and universities, distributed $188,585 in prototype funding, and awarded over $140,000 in prize money. Each year, 250+ professionals from Seattle’s environmental and entrepreneurial communities participate as judges, mentors, and coaches in this annual event.

Pam Tufts with EIC 2014 winner Korvata

Pam Tufts with EIC 2014 winner Korvata

“Receiving a 10-year commitment from Alaska Airlines is huge,” says Pam Tufts, assistant director of the Buerk Center for Entrepreneurship and manager of the Environmental Innovation Challenge. “It’s an acknowledgment that the EIC, now in its seventh year, is making significant contributions to innovation in clean technology and sustainability. The Alaska Airlines naming gift will provide long-term stability so that we can continue to expand the program and nurture cultivate cross-disciplinary environmental innovation for years to come.”

This year’s Alaska Airlines Environmental Innovation Challenge will take place on April 2, 2015. Stay tuned—we can’t wait to introduce you to this year’s teams!

Want an idea of what’s to come? Meet last year’s winners.

Learn about another EIC sponsor.