LinkedIn continued

Susie Buysse, Associate Director

An April blog shared information on LinkedIn, one of the biggest and most successful networking sites.

Here are a few additional tips and resources on your brand and LinkedIn:

  • Recommend contacts who you can professionally endorse and receive recommendations.  (The best ones are specific.)
  • Create your own LinkedIn URL.  Add to your e-mail signature.


  • Identical to resume writing, incorporate keywords into your Profile.  These are specific industry or position words or phrases that originate from experience, education, and skills, i.e. MBA, strategic planning, change management, ISO 9001, etc.
  • When making several changes to your Profile, click Settings, Profile & Status Updates.  

Click “No” under Publish profile updates, recommendations and companies you follow?  Convert to “Yes” when you are happy with the changes.


Two articles located at the top of the home page under category “Help”: Ten Tips on Building a Strong Profile &  10 Ways to Use LinkeIn, by Guy Kawasaki.

Learning Center and Blog located at the top of home page under the category “More.”

New feature — “Follow Company” that provides key developments (including job openings) for over one million companies.  This feature can be part of a tracking your target companies if conducting a job search.

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