Ethnic brand imagery activates stereotypes—in liberals

Cleveland Indians. Atlanta Braves. Washington “Football Team.” The names and mascots of these longstanding professional sports franchises are considered politically incorrect at best and, at worst, damaging examples of institutional racism against the Native American peoples whose heritage they appropriate. But are they actually doing harm? A new study from the University of Washington Foster School... Read More

The TMMBA ROI: The knowledge

When considering an MBA program, it is important to consider your return on investment (ROI) since you will be investing a significant amount of time and money. Read Part 3 of our TMMBA ROI Blog Series; in this post, our alumni panelists explain how they have been able to leverage the knowledge gained through the TMMBA... Read More

2016 Foster MBA Commencement

On Saturday, June 11, the 2016 Commencement for the Foster School of Business took place underneath characteristically cloudy and drizzly Seattle skies. But inside Meany Hall, the sun was shining brightly as over 200 Full-time MBA, Evening MBA, and PhD students were joined by faculty, staff, friends, and family to celebrate the successful completion of... Read More

Oliver Rutz wins O’Dell Award for influential research in search engine marketing

Oliver Rutz, the Marion B. Ingersoll Professor and an associate professor of marketing at the University of Washington Foster School of Business, has received the American Marketing Association’s 2016 William F. O’Dell Award. The O’Dell Award annually recognizes one article in the Journal of Marketing Research that has demonstrated a significant, long-term contribution to marketing... Read More

UW Business Plan Competition makes new ventures a reality

Four student teams take their turns pitching to a panel of seven distinguished Seattle entrepreneurs and an audience of attentive guests. They come with ideas to change the world – bringing electricity to people in developing countries, sterilizing needles to prevent bloodborne diseases, naturally decaffeinating coffee, and shaking up the at-home physical rehabilitation industry. A... Read More

Great Reads: Fiction

What do UW Foster School faculty members like to read for pleasure, not business? Taking a break from our occasional pursuit of serious management titles, we asked them for some favorite works of fiction, and received this wide array of titles. You might find one or two to be ideal summer reads. I Am Pilgrim (Terry Hayes)... Read More