Feelings of unfair treatment trigger the worst in narcissistic leaders
Narcissistic leaders are particularly prone to act in their own self-interest when they feel that they are being treated unfairly. And the repercussions of this... Read More
Demonstrative passion is paramount to earning new venture investment via crowdfunding
When trying to raise startup capital via online crowdfunding sites such as Kickstarter and Indiegogo, entrepreneurs need to pitch with palpable passion. That’s the conclusion... Read More
Why online discussion forums often stray from original query
Good conversation sometimes takes a few detours. But straying off topic is far less appreciated in conversation initiated to seek advice. On product purchases. Vacation... Read More
Cultivating gratitude in the workplace can be good for the bottom line
In a memorable scene from the acclaimed television series “Mad Men,” ace advertising copywriter Peggy Olson confronts her boss, creative director Donald Draper, about his... Read More
Advertisements that target senses of touch and taste lead to quicker sales
Advertisers are masters at evoking the senses in service of product sales. Think about the audible “snap, crackle and pop” of Rice Krispies. Or the... Read More
Meaningful work can be productive and satisfying—or it can lead to burnout
For most of human history, work has been viewed as a necessary drudgery. In recent decades, though, a notion first introduced during the Protestant Reformation... Read More
New book examines what it takes to be a successful entrepreneur in China
The “American Dream” is a concept so deeply ingrained in our nation’s mythos that it scarcely needs definition. But is there an analog in China?... Read More
Corporations stockpiling cash, some of it in risky investments
The largest American corporations hold combined cash reserves in excess of $1.5 trillion, an account that has more than doubled over the past decade. But... Read More
The empirical guide to greater government efficiency
However they lean politically, most American taxpayers share at least one civic opinion: that government ought to operate more efficiently. Now the brightest minds in... Read More
Media mix: helping marketers find the right balance
Modern marketers have more ways than ever to reach consumers. Television commercials. Print ads. Banner ads. Product web sites. Online search promotions. Viral videos. And... Read More