Winter Strategy Development Competition – Introducing LDA Gen Z to Barefoot Wine
Foster partnered with E&J Gallo Winery’s Barefoot Wine this winter quarter for an exciting Strategy Development Competition. Around 250 seniors on 49 teams presented their... Read More
Recruiting 101 from Highspot & NuWest
Connect with us: October always seems to be the busiest time of the autumn quarter. The confluence of midterms and the recruiting season – and... Read More
Be the disruptor: Charles Hill in the Whole U
Disruption, for lack of a better term, is good. Amazon shaking up the retail status quo, Uber disturbing the taxicab market, cloud computing turning the... Read More
Undergrads launch digital marketing campaigns for Seattle-based businesses
Digital marketing is no longer an emerging trend. It’s an absolute essential component to a company’s overall marketing strategy. To lead at the cutting edge,... Read More
Foster students brew up delivery solutions for Starbucks
Guest post by Josina Garnham, experiential learning manager The warm chocolatey-caramel notes swirling through the air is what you notice first–often times before you even... Read More
UW Center for Sales and Marketing Hosts Customer Engagement Workshop
Engagement: firms’ initiatives to occupy the attention of an existing customer by providing special benefits and experiences that go beyond the core offering. ... Read More
Marketing in healthcare – Special Interest Group recap
The UW Center for Sales and Marketing Strategy was formed to link business professionals and academic researchers. One way to link academics and professionals is... Read More
Message from the Sales and Marketing Center’s Research Director
Have you ever wondered how other firms are solving sales and marketing problems or if there is a better way to analyze a marketing issue... Read More
A Summer Strategy Internship at Bill & Melinda Gates Foundation
As I near the end of my internship at the Bill & Melinda Gates Foundation and take stock of my experiences this summer and what... Read More
A Summer in Consulting at McKinsey
I’m a little over half way through my summer as a consultant at McKinsey and I still don’t truly know how to describe what a... Read More