Marketing failure: New Coke
Guest post by Dan Turner, senior lecturer in marketing, associate dean for masters programs and executive education at the UW Foster School of Business New... Read More
Marketing win: VW Beetle
Guest post by Elizabeth Stearns, senior lecturer in marketing, UW Foster School of Business When the Beetle was first introduced in the early 1960s, people... Read More
Government spending taken to the ultimate
Tom Mackey (TMMBA alumnus, Class of 2009) I ran across this well done article telling the story of entire Chinese cities being built, just to... Read More
CFO’s personal style shapes a firm’s financial reporting
The exacting rules and rubrics that govern financial reporting seem to preclude any stylistic interpretations. It turns out, that’s not the case. According to new... Read More
Frank’s Slide
Jared McInelly, TMMBA Student (Class of 2012) My mother grew up in tiny little town in Alberta, Canada. Every year, no matter how far away... Read More
TMMBA Orientation, December 2010.
Hamed Ahmadi – TMMBA Student (Class of 2012) I remember the excitement I had before starting elementary school. I could not sleep well for a... Read More
Shulman honored by top marketing and management journals
Jeffrey Shulman, an assistant professor of marketing at the University of Washington Foster School of Business, has begun a three-year term on the editorial review... Read More
Female bankers in Indian pay it forward
Guest blog post by Cate Goethals, UW Foster School of Business lecturer Why do more women hold top banking positions in India than anywhere else... Read More
How to avoid buying new pants…
Wei Huang, TMMBA (Class of 2012) Before I start, I like to give a shout out to the TMMBA staff. They brought an awesome TMMBA... Read More
Smaller stocks diversify risk in increasingly vulnerable market
Want to diversify investment risk? Think outside the basket. That’s the message of a study co-authored by Avraham Kamara, a professor of finance at the... Read More