CISB Foreign Market Strategy Competition Runs to Taiwan

On January 26th, 2023, the Certificate of International Studies in Business Program (CISB) hosted its 16th annual Foreign Market Strategy Competition. The goal of this competition is to gain hands-on experience in foreign market entry analysis by presenting to companies on expansion overseas. Each CISB language track prepared, presented, and competed for the most optimal destination for TimingHQ, this year’s spotlight company. TimingHQ is a San Diego-based international timing company, delivering event management services for worldwide athletic events such as marathons and triathlons.

Our CISB students confidently showcased their global business skills by presenting on a chosen country related to their language track for TimingHQ’s consideration. Each team brought unique ideas and feasible implementation strategies. We were lucky to have a judging panel of Mike Coleman (CEO of TimingHQ), Andrea Gomes Morrison (Executive Director of Girls on the Run Puget Sound), Rira Moon (Chief of Staff at Microsoft and Board Member of Girls on the Run Puget Sound), and Christina Fong (Foster School of Business Associate Dean of Undergraduate Programs). After careful consideration, the grand prize went to the Chinese Track, with recommendations to expand TimingHQ’s efforts to Taiwan. The Japanese/Korean Track won the Most Original Award by recommending expansion to Japan, and the EMEA Track’s presentation on entering the France Market brought them the Best Presentation Award.

We are honored to have TimingHQ as our guest and topic for this case competition, and we are looking forward to seeing TimingHQ continue its excellent service to many events in the future, both inside and outside of the US.
-Paul Zhang, CISB Japanese Track Student