American Marketing Association ranks Foster #10 in the world for research productivity in top four marketing journals

The Foster School’s Department of Marketing and International Business in 2022.

The American Marketing Association has ranked the UW Foster School of Business faculty #10 in the world for research productivity in the discipline of marketing over the past decade.

The AMA ranking is derived from data compiled in the UTD Top 100 Business School Research Rankings, published by the UT Dallas Naveen Jindal School of Management. This index can be customized by journals in distinct business disciplines over various time periods.

The current AMA ranking tabulates the number of papers by researchers at each business school that were published between 2013 and 2022 in the four most influential peer-reviewed journals in the field: the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science.

Foster’s Department of Marketing and International Business achieved its #10 ranking by producing 60 research publications in these four journals over the past decade. Using the same parameters to measure research performance over the past five years, Foster moves up to #6.

High-frequency research

The AMA also annually lists the top 50 marketing scholars based on individual research productivity over the past ten years. In this listing, Robert Palmatier of the Foster School registers at #6 in the world.

Robert Palmatier

Palmatier, a professor of marketing and the John C. Narver Endowed Professor in Business Administration, published 17 research papers in the foremost four marketing journals between 2013 and 2022.

In total, he has published 83 papers and 10 books since 2004, offering insights in CRM marketing, loyalty programs, online marketing, data privacy, influencer marker, sales management and sales channels and retail management.

In addition to the quantity and quality of Palmatier’s research is a great deal of impact. A recent study of 2021 research citations—a leading indicator of currency and influence—placed him in the top 0.3 percentile of all marketing researchers who have published at least five papers in the past 60 years. And when framed among more than 9 million researchers who have published at least five papers across every scientific discipline over the same period, Palmatier’s citation rate lands him in the top 0.01 percentile overall.

All of this has yielded an enormous collection of research accolades. Most recently, Palmatier received the AMA Berry Book Award (2021), the Lifetime Achievement Award from the AMA Interorganizational Research Group (2020), and the AMA’s Vijay Mahajan Award for career contributions to marketing strategy (2019).

Palmatier is past co-editor of the Journal of Marketing and founding research director of the Foster School’s Center for Sales and Marketing Strategy.